About Barter West

Barter West's sole mission is to serve businesses, large and small.  The birth of Barter West came out of the multitude of struggles impacting businesses during the Covid Pandemic. Businesses around the globe have been utilizing the opportunity allowed through barter exchanges. Through Barter West, the possibilities are endless. Join Barter West to gain access to tens of thousands of businesses through our reciprocal relationships.

About Susie Larson

I’m so honored you are here and are taking the time to get to know me. I can’t wait to get to know you too!  My name is Susie Larson, and I founded Barter West for you, the business owner.

I grew up a middle-class farm girl. I say middle class because both my parents had jobs, and farm girl because we had 12 acres, and raised a small herd of show cattle. Yes, I showed cattle, and was blessed with being Limousin queen with a crown on my cowboy hat when I was 17. It was a wonderful childhood.

My family valued education because they grew up when America was booming. The educational system, schools, colleges, and many parents like mine taught my generation, “go to school, get an education, and you’ll be fine.”

I hold a Bachelor of Science in Biological Sciences, and a Master of Arts in Education. I worked in the barter industry in the early 90’s. I have also worked in tele-communications, banking, and of course education.

This path never felt “fine.” Something inside me knew there had to be something more, something better. So, I started seeking other options. It became clear that entrepreneurship was the only way to the freedom I desired. I started my journey as an entrepreneur in 2007.

In 2011, while doing a booth at an expo for my chocolate business, I stumbled onto dōTERRA. I switched gears and built a successful business, Jonti Life, in the most challenging industry that exists-- network marketing. I created the freedom that has enabled me to work from home and homeschool my kids, even as a single mom.

Now, it’s my turn to give back to others. My goal is for you to survive, stay in business, attract new customers, conserve your cash, and continue to thrive and expand. The benefits of being part of Barter West are countless.

Increase Buying Power & Conserve Cash

There are many good reasons why more and more businesses worldwide are offering their products and services for trade credit as well as cash, but underlying them all is one fundamental business motivation: businesses profit.

Theaters and restaurants can fill empty seats, hotels and resorts can fill empty rooms, printers can fill press downtime, professionals can fill empty time slots, health care professionals can treat new patients, and so on.

Business owners and professionals can then take this new-found revenue and reduce cash expenses, or expand their operations.

Businesses across the globe are taking a serious look at trade commerce as a way to build their bottom line, and the rapid growth of virtual trade commerce can only mean that global business likes what today's commercial trade commerce exchanges have to offer.

Get these benefits, and enhance your business potential by joining Barter West today:

INCREASE SALES: We market your business to other exchange member businesses in the online member directory, through weekly emails and through our member success and support team. Your business is referred new sales from buyers looking for trade commerce opportunities within the exchange network.

NEW CASH SALES: The number one source of advertising for small businesses is "word of mouth." If you do a good job for an exchange member, they will refer their cash-paying friends, customers, family and other businesses to you. Additionally, trade credit revenue from the incremental sales that we will bring you can be used for print, website design, signage, social media, direct mail and other types of advertising to attract more cash customers and build your brand.

WHOLESALE BUYING POWER: With trade credit, the actual cost of the products you purchase on trade is the wholesale cost of your trade credit earned. Making sales with built-in profits makes the cost of your purchases even more economical on trade. When you join Barter West, you open the door to a new, cash-free way of handling every day business and personal expenses.

MOVE EXCESS INVENTORY AND FILL IDLE TIME: Every business owner has excess inventory, production capacity or appointment time. That unscheduled appointment today has zero value tomorrow. When you join, Barter West provides you with new business to put your excess to use in profitable ways. We accomplish this by matching your product or service with businesses looking to purchase them with trade credit.

IMPROVE CASH FLOW: You can improve cash flow by increasing sales and reducing costs. Participating in a barter exchange does both! Trade commerce enables you to pay for the products and services you need, using the goods and services you already have. When you hire a contractor, advertise or buy services with Barter West trade dollars, you conserve your cash to pay other expenses. And, when you purchase using trade dollars, you pay for it with revenue from new sales - sales you probably would never have had otherwise.

PROVIDES A COMPETITIVE EDGE: Barter West members will patronize your business over the competition because your affiliation is an incentive to do business with you. Trade commerce attracts new customers to your business without affecting the existing cash sales already being generated by your company.

NO BAD DEBT: We eliminate collections. When you make a trade credit sale to an exchange member, you process the transaction using online postings to verify that the buyer has the trade credit available to pay for their purchase.

COLLECT RECEIVABLES: A small business might find it difficult to pay you the cash they owe but would welcome the opportunity to fulfill their obligation with payment in their products or services. Barter West members can offer these goods and services to members for trade dollars which gets deposited to their trade account when sold. Your noncollectable receivable just became revenue that can be spent on a variety of business expenses.

EMPLOYEES INCENTIVES: By using Barter West member health care providers, you can provide a much appreciated benefit to employees without having to pay cash for it. Trade is a great way to offer contest prizes, bonuses, wellness programs and vacations - all available to you without using cash, based on your wholesale cost of the sales brought you.

Tens of thousands of business owners and professionals already trade in our global alliance. Earn Barter West trade from these new customers and put your new purchasing power to work running your business, expanding your operations, or enhancing your personal standard of living without spending cash.

Get the benefits you deserve. Join Barter West today!